top of page

RAMBLIN LOU SHRIVER

RAMBLIN’ LOU SCHRIVER (1929-2016)
Louis Albert ‘Ramblin Lou’ Schriver was an iconic figure in the world of country music and radio broadcasting in Western New York. His journey began in 1947, when, fresh out of high school, he stepped into the world of radio at WJJL in Niagara Falls, NY.

His early days were filled with live performances, captivating audiences across Western New York with his heartfelt singing and guitar playing at shows, dances, and community events. In 1960, Lou married Joanie Marshall, an accomplished vocalist, guitarist, and violinist. Together, they not only formed a personal bond but also a musical partnership that flourished over the decades. The couple went on to establish the Ramblin’ Lou Family Band, which soon became synonymous with wholesome, multi-generational family entertainment. Lou’s contributions to country music extended far beyond his performances. He played a key role in promoting country music in this region where it was often underrepresented.

His efforts included hosting and presenting shows by legendary artists like Johnny Cash, Merle Haggard, Dolly Parton, and Hank Williams Sr., which were pioneering events in the area. Lou’s association with Hank Williams Sr. gained notable recognition when a live recording from a concert he presented in 1952 was released on CD as one of only two known live recordings of Williams. In 1970, Lou purchased WMMJ, a radio station in Lancaster, NY, and transformed it into WXRL, a station dedicated to country music. WXRL became a platform that championed local and national artists, ensuring the genre thrived.

Lou’s voice was a comforting presence on the airwaves, hosting shows until just before his passing, at the age of 86. His daughter, Linda Lou, recalls how he was “country when country wasn’t cool,” a testament to his dedication and love for the genre. Lou’s career was marked by numerous accolades. He was inducted into the Country Radio Broadcasters Hall of Fame in 1985, the Buffalo Broadcasters Hall of Fame, and the Buffalo Music Hall of Fame.

Additionally, his contributions were honored by the Buffalo History Museum in 2015, and he was a lifetime member of the Country Music Association and Musicians Local 92 and Local 209/106. His career was celebrated with a gala evening, and he was also known for his unique, rhinestone-adorned performance suit, custom-made by the legendary Nudie Cohn. Beyond his accolades, Ramblin’ Lou’s legacy is deeply rooted in his family’s music. The Ramblin’ Lou Family Band, featuring Lou’s wife Joanie, their children, and grandchildren, continues to perform across WNY and beyond, keeping his spirit alive.

His radio station, WXRL, remains a beacon for country music lovers, a testament to Lou’s enduring love for the genre and his community. His story is one of passion, perseverance, and a lifelong dedication to spreading the joy of country music. He brought people together through music, left a mark on the radio broadcasting industry, and built a legacy that lives on through his family, his station, and the countless fans who still tune in to WXRL.

It is an honor and pleasure to posthumously welcome Ramblin’ Lou Schriver into the Niagara Falls Music Hall of Fame.

RAMBLIN LOU SHRIVER
bottom of page