AL MASOCCO grew up here in Niagara Falls, New York, shaping his love for music at a very early age playing in a number of Rock 'N Roll Bands in the 60's & 70's.

He left the Western New York area in the late-70's and over a 35+ year span in the Music/Marketing World at CBS/Sony Music as Senior Vice President of World-Wide Marketing, Al was given a unique opportunity and the rare creative experience of working on Marketing Strategies with such legendary artists as The Rolling Stones, 3- Ex-Beatles (McCartney, Harrison & Starr), Michael Jackson, Jeff Beck, Pink Floyd, Stevie Ray Vaughan, Bruce Springsteen, Korn, and a of slue of Major Festival & Mega-Tours to name a very few.

After leaving Sony Music... the last 5 years in Al's career was with “The Firm”, a Major Movie & Music Management House. This career move gave Al the additional opportunity to explore and broaden his Marketing & Promotional playing field through working on development strategies for Jennifer Lopez, Audioslave, Backstreet Boys, Enrique Iglesias, Kelly Clarkson, Snoop Dogg, Dr Dre and including the Dean Martin & The Doors estates.

Al has been around this World several times... brought Music & Bands to some Very Nice Places like Australia, Germany, Holland, Japan, Brazil & South Africa and some VERY BAD Places like Tikrit, Iraq and Fidel Castro's Communist U.S. - Embargoed CUBA. Al has dealt with War Zones to Dictators...and so far Survived It all. It is a pleasure to welcome Al Masocco into the Niagara Falls Music Hall of Fame.